What is the trend of conservation gaming campaigns?

The use of gaming platforms to raise awareness and funds for environmental causes presents an opportunity for brands to engage younger audiences in social impact initiatives.

What is the trend of interactive educational entertainment?

The trend of games combining education and entertainment can be leveraged by companies to increase engagement and knowledge retention by users.

What is the trend of virtual social activism?

Virtual activism offers a means for people who may not have the resources to take direct action in-person to engage with causes that matter to them, and presents a new opportunity for brands to engage with socially conscious consumers.

What are the implications for the video game industry?

Video games companies can increasingly incorporate corporate social responsibility into gameplay through partnerships that contribute to social impact causes.

What are the implications for the environmental industry?

Businesses in the environmental industry can leverage engaging campaigns to gather support and awareness for real-world environmental problems, and raise funds for conservation efforts.

What are the implications for the non-profit industry?

Non-profit organizations can increase engagement for their causes with popular and interactive platforms like video games, encouraging participation and donations to their initiatives.

Conservation Gaming Campaigns : Update Aquatic

Minecraft's Update Aquatic Helps Players Support Real Oceans

Laura McQuarrie — July 3, 2018 — Eco

References: minecraft.net & prexamples

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Minecraft recently launched Update Aquatic, making it possible for players to create incredible builds underwater and encounter a wide variety of sea life—some of which are friendly and others that are not.

To celebrate the in-game update, Minecraft teamed up with Rabahrex, Logdotzip and Stacyplays for a much greater mission that brings awareness to real-life environmental concerns over the destruction of coral reefs from overfishing, climate change and pollution. Minecraft's 'Coral Crafters' project involved making sculptures from BioRock, a material that promotes the growth of coral at a rapid pace. Additionally, donations to The Nature Conservancy’s ocean-saving cause take place when players choose to build with coral in the new Update Aquatic or purchase custom in-game content.

Trend Themes

Conservation Gaming Campaigns — The use of gaming platforms to raise awareness and funds for environmental causes presents an opportunity for brands to engage younger audiences in social impact initiatives.
Interactive Educational Entertainment — The trend of games combining education and entertainment can be leveraged by companies to increase engagement and knowledge retention by users.
Virtual Social Activism — Virtual activism offers a means for people who may not have the resources to take direct action in-person to engage with causes that matter to them, and presents a new opportunity for brands to engage with socially conscious consumers.

Industry Implications

Video Game — Video games companies can increasingly incorporate corporate social responsibility into gameplay through partnerships that contribute to social impact causes.
Environmental — Businesses in the environmental industry can leverage engaging campaigns to gather support and awareness for real-world environmental problems, and raise funds for conservation efforts.
Non-profit — Non-profit organizations can increase engagement for their causes with popular and interactive platforms like video games, encouraging participation and donations to their initiatives.

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