Last summer, Snapchat introduced a Snap Map feature that shows map hotspots to show different levels of user activity. With these heat-mapped areas, users are able to get a glimpse of what's going on in a particular area, and potentially check out the activities in real life. Based on this premise, WWF France set up a unique, awareness-raising campaign for International Biodiversity Day this year.
WWF France "hacked" Snapchat's Snap Map to create an abnormal heat zone in the Arctic—one of the world's most biodiverse areas, but also one of the most threatened by climate change.
To connect with the social media platform's young Generation Z users, primarily between the ages of 15 to 25, WWF France created short videos on the impacts of global warming.
What Makes This Trend Stand Out
- Heat-mapped Awareness Campaigns
- Opportunity for organizations to utilize heat maps and location-based data to raise awareness on important social and environmental issues.
- Snapchat's Snap Map Feature
- Potential for businesses to leverage Snapchat's Snap Map feature to engage with younger audiences and drive brand awareness.
- Impactful Social Media Campaigns
- Disruptive innovation opportunity for companies to create engaging and informative social media campaigns that educate and inspire their target audience.
Sectors Adopting This
- Conservation and Environmental Organizations
- Potential for conservation and environmental organizations to use heat-mapped awareness campaigns to raise awareness about climate change and biodiversity loss.
- Social Media and Technology
- Opportunity for social media platforms, such as Snapchat, to partner with organizations and offer features that support impactful social awareness campaigns.
- Digital Marketing and Advertising
- Potential for digital marketing agencies to specialize in creating innovative campaigns that leverage location-based data and social media platforms to raise awareness and drive engagement.
