adidas created a new AR activation at its flagship location in Paris. The AR activation highlights issues surrounding environmental sustainability in the oceans. It also shows how the company creates its shoes from recycled plastics. Cause marketing is becoming a more and more popular way to engage younger consumers, and in this case, the activation lets adidas show consumers that it shares the same concerns as them.
The AR experience can be accessed by consumers in the store through the adidas mobile app, where they can use their camera to open a digital display. One of the displays features a whale that swims around the virtual ocean collecting plastic.
To create the AR activation, adidas worked with Monochrom, a creative agency, and Eyencandy lab, an AR developer.
Image Credit: Eyecandylab