This George Clooney PSA aired on Jimmy Kimmel Live! earlier this week. The video content tackles the sensitive topic of climate change and enhances its impact by making playfully satirical jabs at individuals who systematically deny that the planet's ecosystem is warming up.
The George Clooney PSA is quite direct and unapologetic. Its strength lies in the fact that the "actor, director, and two-time Sexiest Man Alive" boldly calls out an "epidemic of dumbf**k idiots." The announcement has the potential to generate great impact for its viewership as the format is made to be relatable and even rebellious in some sense of the word as it stands up against authority. In addition, the tongue-in-cheek delivery will surely make it easier to accept, while George Clooney alone will also generate interest.