Southeastern Grocers Inc has relaunched the Community Bag and Giving Tag Program, which helps and gives back to local organizations. The bags are also made in an eco-conscience way as they are made from recycled materials. Consumers can find the bags near the front of the store or by the register when checking out.
Within seven days of purchasing the reusable bags, consumers can pick which organization their $1.00 donation will go towards. If they haven’t selected one, it will automatically go towards the one chosen for the month. As mentioned in The Shelby Report article, “each month, the store will select a new organization to benefit from the program including education, civic, health and wellness, hunger and disaster relief, veterans and military families as well as belonging, inclusion and diversity organizations serving the local community.”
Image Credit: The Shelby Report
What Makes This Trend Stand Out
- Sustainable Giving
- Companies can create programs that give back to local organizations while also promoting eco-friendly practices.
- Consumer Choice Donations
- Businesses can offer consumers the ability to choose which organizations their donations will go to, increasing engagement and satisfaction.
- Monthly Rotating Giving
- Monthly rotating giving programs can keep consumers engaged and excited while also providing consistent support to a variety of organizations.
Sectors Adopting This
- Retail
- Retail businesses can offer reusable and eco-friendly products while creating donation programs to give back to the community.
- Non-profits
- Non-profit organizations can partner with businesses to create giving programs that benefit the community while also promoting sustainability.
- Consumer Goods
- Consumer goods companies can create reusable, eco-friendly products that promote sustainability and charitable giving.
