'Milka Biscuit Run' is a Board Game Featuring Advertising Characters

 - Apr 18, 2018
References: adweek
While there are some advertising characters that have their time in their spotlight and may never be seen again, confection brand Milka worked with Wieden + Kennedy on a limited-edition 'Milka Biscuit Run' board game featuring some of its brand mascots.

Some of the fun characters that come in the form of playable figurines in the family-friendly game include a clock, a bear and an owl. As the brand aims to promote tenderness and moments of genuine human connection, it saw a board game as a novel way to encourage bonding and communication—all the while tapping into the popularity of board game cafes and low-tech crowdfunded board games.

The game gets players yodeling, miming and dancing, as well as cracking up with plenty of laughter.