'Milka Biscuit Run' is a Board Game Featuring Advertising Characters
Laura McQuarrie — April 18, 2018 — Life-Stages
References: adweek
While there are some advertising characters that have their time in their spotlight and may never be seen again, confection brand Milka worked with Wieden + Kennedy on a limited-edition 'Milka Biscuit Run' board game featuring some of its brand mascots.
Some of the fun characters that come in the form of playable figurines in the family-friendly game include a clock, a bear and an owl. As the brand aims to promote tenderness and moments of genuine human connection, it saw a board game as a novel way to encourage bonding and communication—all the while tapping into the popularity of board game cafes and low-tech crowdfunded board games.
The game gets players yodeling, miming and dancing, as well as cracking up with plenty of laughter.
Some of the fun characters that come in the form of playable figurines in the family-friendly game include a clock, a bear and an owl. As the brand aims to promote tenderness and moments of genuine human connection, it saw a board game as a novel way to encourage bonding and communication—all the while tapping into the popularity of board game cafes and low-tech crowdfunded board games.
The game gets players yodeling, miming and dancing, as well as cracking up with plenty of laughter.
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