There are plenty of Shazam campaigns that allow consumers to have a certain experience after connecting to a specific song—but for its latest cyberbullying campaign, Shazam worked with inaudible sounds.
Shazam created a series of advertisements on digital screens that call for users to "Unmute Daniel" by using the music discovery app. The screen actually emits a sound that is inaudible to the human ear, but capable of being picked up by the Shazam app. From there, people are able to learn more about some of the real-life stories of cyberbullying victims.
Additionally, the cyberbullying campaign also provides resources from Singapore Children’s Society for victims, parents and teachers, as many young kids and teens are often silenced by cyberbullying and do not reach out for help.