There are plenty of cocktail competitions held at various in-person events throughout the year and around the globe, but Sombra Mezcal is hoping to set itself apart by hosting its first-ever sustainable cocktail competition. The entire competition is being carried out virtually for the sake of minimizing its carbon footprint and at the same time, participating bartenders have the chance to educate consumers about how they can do their part for the environment.
Cocktail recipes may have up to five ingredients, including two that are eco-friendly. The submissions will be judged by Trash Tiki’s anti-waste pioneers Kelsey Ramage and Iain Griffiths, who will be taking sustainability, originality, creativity, overall flavor and the incorporation of Sombra Mezcal into account.
Master sommelier Richard Betts was inspired by his love of Oaxaca to open a new distillery that sets a precedent for eco-friendly spirit production.
Why This Trend Is Growing
- Virtual Cocktail Competitions
- Disruptive innovation opportunity: Hosting virtual cocktail competitions can minimize carbon footprint and promote sustainability.
- Sustainable Cocktail Competition
- Disruptive innovation opportunity: Encouraging bartenders to use eco-friendly ingredients in cocktail recipes promotes environmental consciousness in the beverage industry.
- Anti-waste Cocktail Culture
- Disruptive innovation opportunity: Embracing anti-waste practices in cocktail-making establishes a new standard for eco-friendly spirit production.
Industries Being Reshaped
- Beverage
- Disruptive innovation opportunity: Creating sustainable cocktail competitions and promoting eco-friendly ingredients can drive positive change in the beverage industry.
- Hospitality
- Disruptive innovation opportunity: Incorporating virtual cocktail competitions can enhance customer engagement and sustainability efforts in the hospitality industry.
- Spirits Distillery
- Disruptive innovation opportunity: Setting a precedent for eco-friendly spirit production in distilleries can revolutionize the spirits industry and attract environmentally conscious consumers.
