Mezcal Amarás is a luxurious, high-quality, and sustainable mezcal brand and recently, it was recognized for its eco-conscious production efforts with a Special Commendation by The Drinks Business Green Awards in the most competitive category—the Amorim Sustainability Award.
The sustainable mezcal brand gives back to nature through reciprocity. It operates with a natural planting program that sees "multiple agaves planted for each harvested." The brand also relies on eco-friendly energy and enters strategic partnerships to advocate for sustainable production practices and respect for nature. For one, Mezcal Amarás partners with the World Wildlife Fund (WWF) of Mexico on forest, soil, and water conservation. The brand launches campaigns to protect wild and rare agaves. It also "sets aside a part of each bottle's net sale to promote social and environmental responsibility."
Image Credit: Mezcal Amarás
Key Themes Behind This Trend
- Eco-friendly Alcohol
- There is an opportunity to innovate in the production of sustainable alcoholic beverages like mezcal Amarás.
- Reciprocity Programs
- Brands can create reciprocal programs that give back to nature in exchange for resource consumption opportunities.
- Social and Environmental Responsibility
- Brands can set aside a part of their sales to promote social and environmental responsibility.
Where This Applies
- Alcoholic Beverages
- Sustainable mezcal brands like Amarás are leading innovations in eco-conscious production in the alcoholic beverages industry.
- Sustainability Consulting
- There is an opportunity for consulting firms to provide expertise in sustainable production practices for the alcoholic beverages industry.
- Environmental Organizations
- Environmental organizations like the World Wildlife Fund can partner with sustainable mezcal brands to advocate for sustainable production practices and conservation efforts.
