Suave sneakily set up 'Under Your Nose: An Exhibit of Scent' as an "interactive experience" that presented its body wash products as pieces of art.
Gallery-goers were invited to awaken their senses through various in installations with names like 'Collision in Green,' 'Coast Deconstructed' and 'The Decadent Predilection.' When people were invited to meet the artist "Gigi Suavaski" behind the sensory installations, only then was it revealed that Suave's range of products were responsible for the luxurious scents they experienced at the artful exhibit.
Just last year, Suave released a creative campaign of a similar nature by introducing consumers to the designer-inspired brand "Evaus" (Suave spelled backwards) for the purposes of proving that it makes affordable, high-quality haircare—in the same theme, Suave’s Body Washes cost just about $2.
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