These May 2018 editorial trends incorporate a range of covershoots, inclusive campaigns, moody menswear photography, obscure sneaker features, and much more.
In order to highlight the latest graphic t-shirt styles from PLEASURES' Spring/Summer 2018 collection, HBX released an edgy editorial that showcases the simplistic designs under neon lights. The shirts feature a range of original artwork, which explore different symbolic meanings that speak to themes surrounding life and death, individuality, and more.
Also featured is the WE ARE MORTALS editorial that saw rapper BIA model a range of unisex sunglasses. All of the looks took inspiration from retro styles, with small oval-shaped lenses spotlighted, in addition to geometric cat-eye shapes, which were further highlighted with stark white frames.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
