The theme of the latest HBX editorial is concrete jungle fashion. Highlighting the refined aesthetic of contemporary streetwear brand Alyx and Ashley Williams' cheeky graphic-heavy collections, the stylish 2018 photoshoot welcomes the new additions to HBX's family.
The Concrete Jungle fashion editorial was shot by photographer and artist Carol Tam, while the fashion pieces were modeled by Shanghai-based creative Chingi. Presented in a classic HBX collage-style, the photographs explore Millennial pop culture, 90s-inspired silhouettes and how youthfulness translates into a metropolitan city. Staying true to the name of HBX's editorial, Carol Tam ensured that she captured the concrete elements of the background. Undoubtedly, she strikes a perfect balance of the construction material's physical invasiveness and its plain, uneventful exterior.
Photo Credits: Carol Tam
Key Themes Behind This Trend
- Concrete Jungle Fashion
- Exploring the fusion of urban streetwear and contemporary aesthetics, creating opportunities for innovative clothing designs.
- Graphic-heavy Collections
- Embracing bold and cheeky graphics, allowing for disruptive innovation in the fashion and lifestyle industry through eye-catching designs.
- Millennial Pop Culture
- Incorporating elements of youthfulness and 90s-inspired silhouettes, providing opportunities for disruptive marketing campaigns and product lines that resonate with the younger generation.
Where This Applies
- Fashion
- The fashion industry can embrace the fusion of urban streetwear and contemporary aesthetics seen in the concrete jungle fashion trend to create innovative clothing designs.
- Photography
- The photography industry can explore the use of bold graphics and creative backdrops to capture attention and create visually striking images for editorial shoots and advertising campaigns.
- Marketing
- The marketing industry can leverage the popularity of millennial pop culture and 90s-inspired aesthetics to create disruptive campaigns that resonate with younger audiences and drive brand engagement.
