Julia Cordova is using her position as a model for the Converse brand to spread an important message about sustainability and animal rights in her latest editorial for the footwear giant.
The model and animal rights activist is demonstrating the shoe's designs in a chic yet unconventional photo shoot that's staged at Woodstock Farm Sanctuary. In the scenes, the model is seen posing with cows, goats and more, all while sporting Converse's latest fashions. The quiet and scenic farm provides the perfect backdrop to illuminate the contemporary and city-ready designs of two classic Converse looks that have been updated to appeal a the contemporary consumer. These looks include monochromatic color palettes, chunky midsoles, silver eyelets and black laces.
Image Credit: Eric Lawrence
What Makes This Trend Stand Out
- Sustainable Fashion
- Opportunity for brands to incorporate sustainable and animal-friendly practices into their fashion collections.
- Animal Rights Activism
- Opportunity for brands to collaborate with animal rights activists to promote ethical treatment of animals in their marketing campaigns.
- Farm Sanctuary Experiences
- Opportunity for brands to create unique experiences in eco-friendly and animal-friendly locations that align with their brand values.
Sectors Adopting This
- Fashion
- Fashion brands can explore sustainable manufacturing processes and materials to cater to environmentally conscious consumers.
- Marketing and Advertising
- Brands can work with animal rights activists to create impactful marketing campaigns that raise awareness about animal rights.
- Tourism and Travel
- Brands can partner with animal sanctuaries to offer eco-tourism experiences that promote ethical and sustainable travel.
