AMBUSH's New Hues Collection Offer Richly Colored Pieces for SS18
Tokyo-based fashion label AMBUSH is showcasing its boldly colored Hues Collection in its latest Spring/Summer 2018 lookbook. HBX organized a new editorial to highlight two specific pieces from the luxury brand -- the Yama jacket and the Track jacket. Both of the lightweight outerwear pieces boast vibrant hues of pink and red.
AMBUSH's Yama Jacket is a hooded piece with a stand collar, adorned in black and red tones. It also has placket closures, zipper-closed waist pockets, raglan sleeves and branding details accenting the chest. The label's Track Jacket is finished in a pink hue, with a quarter-zip closure along the front. It additionally has a frontal side flap, branding details on the chest and accenting details on the sleeves done in black and white.
AMBUSH's Yama Jacket is a hooded piece with a stand collar, adorned in black and red tones. It also has placket closures, zipper-closed waist pockets, raglan sleeves and branding details accenting the chest. The label's Track Jacket is finished in a pink hue, with a quarter-zip closure along the front. It additionally has a frontal side flap, branding details on the chest and accenting details on the sleeves done in black and white.
Trend Themes
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Vibrant Outerwear — Expanding the selection to include brightly colored jackets offers a disruptive opportunity to attract customers looking for bold fashion statements.
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Luxury Streetwear — Combining luxury design with streetwear aesthetics opens up the potential for a lucrative market of fashion-forward consumers.
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Bold Branding — Incorporating branding details as accenting features on clothing items allows for increased visibility and brand recognition.
Industry Implications
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Fashion Retail — Retailers can capitalize on the demand for vibrant outerwear by stocking up on colorful jacket options for the Spring/Summer season.
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Streetwear — Streetwear brands can tap into the luxury market by infusing their designs with high-quality materials and elevated aesthetics.
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Marketing and Advertising — Brands can leverage the trend of bold branding by incorporating it into their marketing and advertising campaigns to create a strong brand identity.
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