The new ultra-retro sporty fashion editorial from Elevenparis and Italian label Sergio Tacchini is characterized by vintage hues, linear arrangements and tailored silhouettes that show off their 2018 collaboration. Combining American aesthetics with European flavors, the capsule stylistically references 1970s tennis wear.
Elevenparis and Sergio Tacchini translate the wonderfully traditional motifs of the bygone era's fashion into "a glorious athleisure look" that can be worn both on the court and as a stylish everyday outfit.
To match the overall vintage aesthetic of the pieces, the brands tapped Raffaele Cariou for a visually engaging and nostalgic sporty fashion editorial. The photoshoot is conducted with minimal lighting and in a style reminiscent of strips of photographic film.
Photo Credits: Raffaele Cariou
Key Themes Behind This Trend
- Retro Sportswear
- There is an opportunity for sportswear brands to create modern designs inspired by vintage aesthetics.
- Athleisure Fashion
- The combination of athletic and leisurewear has created a market for versatile clothing that is both fashionable and functional.
- Minimalist Photography
- With the rise of retro fashion trends, there is an opportunity for photographers to utilize minimalist techniques to showcase vintage-inspired clothing.
Where This Applies
- Sportswear
- Sportswear brands have an opportunity to tap into the retro fashion trend and create designs that blend vintage aesthetics with modern functionality.
- Fashion
- Fashion brands can incorporate athletic elements into their designs to create versatile and fashionable pieces that appeal to a wider audience.
- Photography
- Photographers can utilize minimalist techniques and retro aesthetics to capture and showcase fashion designs inspired by past eras.
