adidas Originals introduces a new range of retro accessories that bring a nostalgic feel to its sporty looks. Some of its most iconic pieces were released during the late 60s and it covers sneakers along with a plethora of wearables as well. The capsule is led by the adidas Duffel bag with a compact structure and blue details for a pop of contrast.
This is followed by the DIgital Two SST watch, which is a simplistic digital timepiece that was unveiled in the 80s and garnered a lot of attention from fans. Other pieces in the drop include the flat-brim Five Panel Rope hat which also nods to the 80s and finished with a mustard yellow colorway and curved logo detail. Rounding out the capsule includes socks, a clear backpack, headphones, and much more.
Image Credit: adidas
Why This Trend Is Growing
- Nostalgic Retro Accessories
- Opportunity for brands to tap into consumer nostalgia by releasing retro-inspired accessories.
- Compact Structure Bags
- Brands can create compact bags with unique design details for a pop of contrast.
- Simplistic Digital Timepieces
- Potential for innovative companies to reintroduce simplistic digital watches with a nostalgic touch.
Industries Being Reshaped
- Fashion Accessories
- Opportunity for fashion accessory brands to release nostalgic retro-inspired pieces.
- Sportswear
- Sportswear brands can capitalize on the trend by incorporating retro elements into their designs.
- Consumer Electronics
- Consumer electronics companies can create modern versions of simplistic digital watches with a retro twist.
