Ergonomic Sportswear Collections

The FALKE Spring/Summer 2018 Editorial is Shot by the Ocean

The latest FALKE Spring/Summer 2018 collection takes on a design-first concept, boasting a selection of Ergonomic Sports Systems apparel. The fashion label is often recognized for its talents in balancing both style and functionality in its products. FALKE's goal is to deliver brand new looks and silhouettes to its already impressive repertoire. The new FALKE Spring/Summer 2018 editorial is shot by the ocean, drawing inspiration from the coastline.

The new collection is comprised of muted color tones, seeing colors such as calm navy blues, green, and neutral hues. As an additional nod to the beachside influence, the pieces are constructed with lightweight fabrics, which are also suitable for the warmer weather. The entire series is available to shop now online at FALKE.

Ergonomic Sports Systems Apparel
Opportunity for innovative sportswear designs that prioritize both style and functionality.
Muted Color Tones
Opportunity for brands to create collections with calm navy blues, greens, and neutral hues.
Lightweight Fabrics
Opportunity for the development of fabrics that are suitable for warmer weather while maintaining durability and comfort.

Where This Applies

Fashion
Innovative fashion brands can incorporate ergonomic designs and muted color tones into their collections.
Sportswear
Sportswear brands can explore the use of lightweight fabrics in their designs for enhanced comfort during physical activities.
Online Retail
Opportunity for online retailers to offer the new FALKE Spring/Summer 2018 collection to customers worldwide.
SCORE
3.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 44%
Freshness 8%

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