For its Fall/Winter 2018 lookbook, knitwear-focused label WRAPINKNOT taps into a moody boy-inspired photoshoot. Representation-wise, the images bear a certain poetic quality that not only brings attention to the silhouettes and their styling but also captures the expressive attitude of the person modeling them.
The Fall/Winter 2018 capsule by the Japanese label fuses traditional and sophisticated designs with edgy motifs. The color palette WRAPINKNOT uses is relatively subdued while highlighting a range of timeless wool overcoats and stylishly knitted cardigans. However, what makes the pieces really stand out in the moody boy editorial is that they are styled in a contemporary and grunge-like fashion. Knitwear is often perceived as being boring and uneventful – combined with a stylish leather jacket, however, it makes for a fashion-forward and think-outside-of-the-box ensemble.
Key Themes Behind This Trend
- Moody Boy Fashion
- Opportunity for knitwear-focused labels to fuse traditional designs with edgy motifs, resulting in expressive and fashion-forward ensembles.
- Contemporary Grunge Styling
- Opportunity to style traditional pieces in a unique and grunge-like fashion to make them stand out and appeal to younger demographics.
- Poetic Representation in Fashion Editorials
- Opportunity to capture the expressive attitude of models in fashion editorials to bring attention to the silhouettes and their styling.
Where This Applies
- Fashion
- Knitwear-focused labels can tap into the opportunity of fusing traditional with edgy motifs to appeal to younger demographics through poetic representation and unique grunge-inspired styling.
- Photography
- Photographers can tap into the opportunity of capturing the expressive attitude of models in fashion editorials to bring attention to the fashion pieces and increase engagement.
- Marketing
- Marketers can tap into the opportunity of using poetic representation in fashion editorials and unique grunge-inspired styling to appeal to younger demographics and increase brand awareness.
