London fashion label You Must Create showcases its latest Spring/Summer 2018 offerings in Athens, Greece, entitled the Wish You Were Here collection. The accompanying editorial is photographed by Chris Konto, as he draws a strong inspiration from the works of other photographers Martin Parr and Roger Minnick. The lookbook aims to recreate the feeling of the nostalgic summer vacation. There are also some pieces in the range that are adorned with Mexican folk art, as safari motif pattern details.
The usage of lightweight Italian linen is used throughout the range's construction, and the predominant color palette is comprised of soft pinks and light greens. This contrasts against the remainder of the colors in the capsule, including darker navy blue hues and ecru selections. Some standout items from the Wish You Were Here collection include the candy stripe zip shirt, large fitted peg trousers, and Japanese denim accessories.
What's Driving This Trend
- Nostalgic Summer Vacation Fashion
- Opportunity to create apparel collections that evoke the nostalgic feeling of summer vacations.
- Mexican Folk Art Influence
- Incorporate Mexican folk art into fashion designs for a unique and cultural aesthetic.
- Italian Linen Construction
- Utilize lightweight Italian linen for the construction of fashionable clothing items.
Who This Affects Most
- Fashion
- Fashion brands can take inspiration from this collection to create their own nostalgic summer vacation lines.
- Textiles
- Textile manufacturers can explore the use of Italian linen in their fabric offerings.
- Art and Crafts
- Artists and artisans can develop fashion accessories and decor inspired by Mexican folk art.
