Danish-based luxury label Martin Asbjørn launches a lookbook that features a line-up of heavily neutral clothing. Albeit minimalist in aesthetic, it is evident that the capsule boasts high-quality lightweight fabrics.
Undoubtedly comfortable and breezy, the neutral clothing line highlights a weather-appropriate beige trench. The fashion label introduces color in a tasteful manner. Sprinkled with occasional yellows, pinks and blues in pastel nuances, the piece that captures the attention is a leopard-printed trucker jacket. An outlier in the Martin Asbjørn Spring/Summer 2018 capsule, it is a statement in itself.
The title of the fashion editorial is 'His Business is Pleasure,' pointing out the accessibility of the silhouettes and their seamless integration in different everyday events and occasions.
Photo Credits: James Bailey
Key Themes Behind This Trend
- Neutral Clothing
- Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for neutral clothing lines.
- Minimalist Aesthetic
- Disruptive innovation opportunity: Create innovative digital platforms that provide personalized styling recommendations for minimalist fashion enthusiasts.
- Statement Pieces
- Disruptive innovation opportunity: Implement augmented reality technology to allow customers to virtually try on statement pieces before purchasing.
Where This Applies
- Luxury Fashion
- Disruptive innovation opportunity: Incorporate blockchain technology to provide transparent and secure supply chain management in the luxury fashion industry.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop advanced textile recycling technologies to support the growth of sustainable fashion industry.
- Digital Fashion Platforms
- Disruptive innovation opportunity: Utilize artificial intelligence algorithms to offer personalized fashion recommendations and styling advice on digital fashion platforms.
