Graphic Imprint-Heavy Collections

Still Good Drops a Capsule Full of Graphic Designs For FW18

French designer Clément Taverniti founded the fashion label Still Good and the name has been excelling in delivering streetwear goods. The latest lookbook by the brand showcases its newest seasonal pieces for Fall/Winter 2018. Still Good has always stayed between a well-balanced blend of high fashion and streetwear, with the creative assistance of Dries Van Noten and Kitsuné. In the words of Taverniti, he understands the brand as something that mixes two cultures together -- street culture and high-end luxury culture.

For Fall/Winter 2018, the label looked to emphasize how globalization has impacted people and their interaction with items. This concept is translated through jersey-heavy garments such as t-shirts, sweaters, and tracksuits in a monochromatic color palette.

Graphic Imprint-heavy Collections
Opportunity for disruptive innovation in the fashion industry by combining graphic designs with streetwear and high-end luxury culture.

Who This Affects Most

Fashion
Opportunity for disruptive innovation by incorporating globalization-inspired designs into garments.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 28%
Freshness 8%

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