Copenhagen-based retailer Wood Wood highlights the very best of the Spring/Summer 2018 capsules by Gosha Rubchinskiy, Cav Empt and COMME des GARÇONS in a multi-brand editorial. From overbearing yellow raincoats by The North Face and massive paint-splattered BE@RBRICKS to head-to-toe denim ensembles and psychedelic graphic tees, the collaborative brand editorial successfully integrates many different aesthetics, nuances and fabrics within a sound composition.
The Wood Wood photoshoot boasts some of the retailer's own pieces, as well as a wide selection of footwear that includes iconic Nike silhouettes such as the Air VaporMax 97 'Japan' and the Air Max 180.
The Wood Wood multi-brand editorial definitely brings out the versatility of contemporary wear and the lightness of spirit of youth culture style.
Photo Credits: Sarah Stenfeldt
What Makes This Trend Stand Out
- Multi-brand Editorials
- Opportunity for brands to collaborate and showcase their collections in a cohesive and diverse manner.
- Youth Culture Style
- Growing demand for fashion that embodies the lightness and spirit of youth culture.
- Versatile Contemporary Wear
- Need for clothing that can seamlessly integrate different aesthetics, nuances, and fabrics.
Sectors Adopting This
- Fashion Retail
- Retailers can create multi-brand editorials to highlight the versatility of clothing and appeal to youth culture.
- Footwear
- Opportunity for footwear brands to partner with fashion retailers and feature iconic silhouettes in multi-brand editorials.
- Advertising and Marketing
- Marketing agencies can explore collaborations with fashion brands to create innovative and diverse editorials that resonate with youth culture.
