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Holland & Barrett's Ad Depicts Personal Care Products as Food

 - May 4, 2018
References: hollandandbarrett & campaignlive
In 2011, Holland & Barrett revamped its entire range of beauty products and in doing so, removed about 350 ingredients—now, the health food shop chain is aiming to boost the sales of its beauty products with a new clean beauty campaign.

The #CleanerBeauty campaign emphasizes products made without parabens and sodium lauryl sulfate (SLS) with a video by Re:production that presents products like moisturizer, shower gel and body lotion as food and drinks. At the end of the ad, Holland & Barrett shares survey results that found: "customers believe what goes on their skin is as important as what goes in their bodies."

As Hollang & Barrett defines: "Clean or cleaner beauty is used to define products that have natural origins and don’t include synthetic ingredients considered to be 'harmful.'"