London-based luxury fashion label COS announces that it will participate in Pitti Uomo 94 this year with a special launch of its Soma collection. The capsule explores concepts of the label's appreciation for minimalist and understated aesthetics, while still maintaining an upkeep of casual elegance, modernistic designs and timelessness. The Head of Menswear at COS, Christophe Copin expresses that Soma really explores staple menswear, with every single detail intricately thought out with the movement of its consumers in mind.
COS draws in the talents of choreographer Wayne McGregor to help craft the visual presentation of the Soma collection. The aim is to deliver directional movement and sense of fluidity to the collection with a series of dancers.
Image Credit: Wayne McGregor