Popular Denmark-located retailer Norse Store launches a menswear editorial that showcases some of the best pieces in the 2018 Spring/Summer collections by Engineered Garments, Needles and ts(s). The title of the shoot is 'Family Affair: Nepenthes Japan' and it is conducted in the Thorvaldsen Museum in Copenhagen.
The suave corduroy jacket by Engineered Garments, featured in the menswear editorial, prompts 90s nostalgia and is certainly reminiscent of Indiana Jones' fashion style, but that is perhaps due to the photoshoot's location among artifacts and long museum halls. The overall vibe of the labels' collection communicates a militant vibe with the occasional burst of color that diverts the focus of the collection from utilitarian to more contemporary-styled streetwear.
Why This Trend Is Growing
- Museum-inspired Streetwear
- Opportunity for fashion labels to incorporate historical and cultural elements into their designs and marketing campaigns.
- Nostalgic Fashion
- Chance for brands to tap into consumers' nostalgia with retro-inspired designs.
- Utilitarian-meets-contemporary Streetwear
- Potential for fashion labels to experiment with blending military-inspired utilitarian pieces with modern, urban clothing.
Industries Being Reshaped
- Fashion Retail
- Retailers can curate museum-inspired collections and market them to consumers seeking unique and culturally-relevant fashion.
- Tourism and Hospitality
- Museums and cultural institutions can collaborate with fashion brands to create thematic pop-up shops and events, attracting visitors and generating revenue.
- Photography and Media
- Opportunity for photographers and media companies to create visually striking editorials and campaigns in historical and cultural locations.
