Rag & Bone, a designer brand that specializes in classic styles that have a stylishly distressed aesthetic to the, is set to broaden its appeal by including plus-size fits of its denim styles.
The campaign is reported to follow the brand's partnership with famed model and activist Ashley Graham, who is the brand's first "plus-size" representative so far. Although the brand still has limited sizes for many of its designs, it will be including more sizes of its most popular styles come November 2018.
While many have argued that the brand has a long way to come before being completely inclusive of different body types, its decision to respond to some of the criticism it's faced shows that it's headed for the right direction.
What's Driving This Trend
- Inclusive Sizing
- By including plus-size fits, Rag & Bone is tapping into the demand for more inclusive sizing in the fashion industry.
- Body Positivity
- Partnering with Ashley Graham and expanding sizing options highlights the growing trend of embracing different body types and promoting body positivity.
- Stylish Distressed Aesthetic
- Rag & Bone combines classic styles with a stylishly distressed aesthetic, appealing to the trend of edgy fashion.
Who This Affects Most
- Fashion
- Rag & Bone's inclusive designer denim campaigns reflect opportunities for innovation and growth in the fashion industry, particularly in the area of inclusive sizing.
- Modeling
- The partnership with Ashley Graham as the brand's first plus-size representative indicates the rising demand for diverse and inclusive models in the fashion industry.
- Retail
- The inclusion of more sizes for popular styles demonstrates a potential disruptive innovation opportunity for retailers to expand their customer base by offering inclusive sizing options.
