London-based brand A-COLD-WALL* launches a womenswear editorial that takes cues from the cinematic avant-garde movement and German Expressionism. The overall grainy quality of the images adds an interesting quality that helps the Spring/Summer 2018 transcend fashion and move into art. The photoshoot is entitled 'FORM' and it highlights the label's first venture into fashion for women. Heavily informed by the styles and silhouettes of the men's collections, the womenswear editorial features sleek outerwear pieces and stylishly functional bags.
By shooting the collection in black and white, photographer Sara Sani is able to add a mysterious component to the deconstructed silhouettes. Drawing on the inevitable sensuality of the female form, the creative fosters a womenswear editorial that showcases "powerful and provocative clothing" with asymmetrical silhouettes.
Photo Credits: Sara Sani
Why This Trend Is Growing
- Monochromatic Womenswear
- Opportunity for brands to experiment with cinematic avant-garde and German Expressionism influences to create monochromatic womenswear collections that transcend fashion and move into art.
- Sleek Outerwear Pieces
- Opportunity for brands to create womenswear collections that feature sleek outerwear pieces inspired by the styles and silhouettes of men's collections.
- Functional Bags
- Opportunity for brands to design stylishly functional bags that complement the powerful and provocative clothing in monochromatic womenswear collections.
Industries Being Reshaped
- Fashion Industry
- Brands can use avant-garde and expressionism influences to create fashion collections that push the boundaries of what is considered art and fashion.
- Photography Industry
- Photographers can experiment with black and white photography and grainy textures to add a mysterious and avant-garde quality to fashion editorials.
- Accessory Industry
- Opportunity for accessory brands to create stylishly functional bags that complement the powerful and provocative clothing in monochromatic womenswear collections.
