Ethical German fashion label CLOSED joins forces with Japan's UNITED ARROWS to deliver a collection for Spring/Summer 2018. The unique collaboration emphasizes the fuse of Japanese premium qualities with the intricate German craftsmanship. The overall aesthetics of the collection is a clean and contemporary look while delivering versatility by both brands. The modern looks has generous cuts with a well thought out design.
The CLOSED x UNITED ARROWS Spring/Summer 2018 collection is comprised of chinos and jackets, each in three colors -- there is a dark green, tan, and dark blue. The entire collection is constructed in Germany, using premium Japanese and Italian fabric materials. There are uses of Cordura combat wool and cotton nylon twill for lightweight, yet long-lasting wear.
Key Themes Behind This Trend
- International Collaborations
- Global collaboration between ethical fashion brands and premium fashion labels is a disruptive innovation opportunity for companies that prioritize sustainability and versatility.
- Incorporation of Premium Materials
- The use of premium materials such as Japanese and Italian fabrics and Cordura combat wool in fashion apparel creates a disruptive innovation opportunity for companies looking to elevate the quality of their collections.
- Contemporary Aesthetics
- Creating contemporary, clean looks with generous cuts and well-thought-out designs is a disruptive innovation opportunity for companies looking to appeal to the modern consumer.
Where This Applies
- Fashion Apparel
- The fashion apparel industry can benefit from global collaborations and the use of premium materials to create garments that appeal to the modern consumer.
- Sustainable Fashion
- Sustainable fashion brands can leverage global collaborations to expand their reach and promote ethical practices as well as innovation.
- High-end Fashion
- High-end fashion labels can benefit from incorporating sustainable and ethical practices in their collections to appeal to the growing demand for conscious consumption.
