The floral kaleidoscopic Spring/Summer 2018 editorial by NEPENTHES highlights pieces from collections by Engineered Garments, South2 West8, NEEDLES and more. Styled by Masumi Sakamoto, the thematically appropriate photos are presented in a collage-like format and a distinctly psychedelic fashion. Stylish and technical camo anoraks, mismatched and heavily patterned button-ups & pants, as well as the fluidity of the silk fabrics are all elements that juxtapose the abstract botanical motifs. The stylistic choice highlights the vibrancy of spring and summer, while the clothing designs build on youthful exuberance.
NEPENTHES' 2018 floral kaleidoscopic lookbook is dubbed 'CAMOFLORA' and its purpose seems to be a clashing of patterns and colors—both within the narrative of a fully constructed outfit, as well as outside of it.
Photo Credits: Yuhki Yamamoto
Key Themes Behind This Trend
- Floral Kaleidoscopic Fashion
- Disruptive innovation opportunity: Explore new ways to combine abstract botanical motifs with vibrant and psychedelic designs for a unique fashion experience.
- Collage-like Fashion Editorials
- Disruptive innovation opportunity: Create visually captivating editorial campaigns that showcase clothing collections in a collage-like format, capturing the attention of consumers.
- Youthful Exuberance Fashion
- Disruptive innovation opportunity: Design clothing that embodies the spirit of youth through vibrant patterns, mismatched elements, and fluid silk fabrics.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Incorporate floral kaleidoscopic fashion into retail offerings to attract fashion-forward consumers looking for unique and vibrant clothing options.
- Fashion Photography
- Disruptive innovation opportunity: Experiment with collage-like formats and psychedelic imagery in fashion photography to create visually striking campaigns that capture consumers' attention.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop innovative techniques for producing vibrant and fluid silk fabrics that can be used in the creation of youthful and exuberant fashion designs.
