Luxury brand Scuderia Ferrari endorses geek culture by sponsoring a free webcomic series, dubbed 'We Race.' Situated in a post-Apocalyptic landscape where different cultures are adapting and learning to co-exist, the storyline reveals that "the toughest race is the one against ourselves." The narrative backbone of the free webcomic is developed by Italian author Giulio Antonio Gualtieri, while the dynamic-filled illustrations are done by Riccardo Burchielli. The scenes and character interactions in the We Race comic are enhanced with parallax effects and sounds that make for an innovative and immersive reading experience.
Luxe brand Scuderia Ferrari's venture into the world of graphic novels will appeal to a larger audience of creatives and fantasy lovers. The race-themed free webcomic is made largely accessible and will serve as an appropriate and effortless link between the company and the consumer.