The Give DIFFerently campaign introduced 24-hour contactless donation screens to various points in Cardiff, making it incredibly easy for people to swipe a card and make a charitable donation to help others in need.
At the interactive window screen, passersby were able to tap a card to donate £2 to charities that are dedicated to fighting homelessness. People on the streets were drawn to the donation screens by the image of Wales and British Lions rugby star Sam Warburton, who lent his face to the campaign to get more people living off the streets.
The campaign run in collaboration with a number of various groups across Cardiff proved to be incredibly successful, especially since contributions were generously matched by the Four Acre Trust charity—taking the total raised for the homeless population to well over £3,000.
Contactless Donation Screens
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