Contactless payment solutions are being implemented at scale as many seek to streamline points of purchase and make for a more efficient, as well as a more convenient-focused, experience.
Aside from the common approaches — ones that make use of mobile devices or watches, there are some pretty innovative and clever contactless payment solutions out there. For example, Costa Coffee looks to its business model and product offerings to deliver the 'Clever Cup' — a to-go thermos that integrates Barclaycard's bPay technology.
DressCode, on the other hand, builds the tech right into clothing pieces with the CashCuff — a concept that integrates contactless payment solutions into the cuffs of dress shirts. Finally, McLear embraces the aesthetics of high-tech accessories and makes a payment wearable in the form of a ring available to consumers.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
