Adoption rates for wearables have been steady but wouldn't classify the technology as essential just yet, so brands are responding with new aftermarket solutions like the Sony Wena Watch Strap to help change this.
The strap works by being used with your existing timepiece instead of requiring users to purchase new accessories and replace their favorite analog watch. This could work to dramatically increase the number of consumers who have advanced technology on their wrist and make the switch from analog to connected feel far less extreme.
The Sony Wena Watch Strap is outfitted with a discreet OLED display on the bottom section that will relay information from your smartphone directly to your wrist. The strap is capable of letting users know of incoming calls, notifications and can even be used for contactless payments.
Why This Trend Is Growing
- Aftermarket Connected Watch Straps
- Offering aftermarket solutions for analog timepieces creates new opportunities for wearables adoption.
- Discreet OLED Displays
- Incorporating discreet OLED displays into wearables creates new possibilities for seamless integration with mobile devices.
- Contactless Payments
- Utilizing wearable technology for contactless payments can create new opportunities for financial technology.
Industries Being Reshaped
- Consumer Electronics
- The aftermarket wearables industry presents opportunities for consumer electronics brands to increase their market share.
- Watchmaking
- The use of aftermarket watch straps with integrated technology presents opportunities for watchmakers to reach new audiences.
- Financial Technology
- The integration of contactless payment capabilities into wearable technology creates new possibilities for fintech companies.
