Coca-Cola China recently launched the 'Coca-Cola Sleek Can' to provide an engaging way for consumers to interact with its product and packaging.
As part of a campaign, Coca-Cola China is taking people on a virtual journey across 23 cities—an experience that can only be had through one of the limited-edition cans illustrated by Israeli artist Noma Bar. The cans boast vibrant designs of residents, landmarks and more, each of which helps to communicate a sense of what gives each location its unique flavor.
The Coca-Cola Sleek Can offers a celebration of China and its people, giving consumers the chance to scan the collectible soda cans in order to unlock special animations. The beverage campaign is also being supported by billboards, print and film in partnership with tech company Baidu.