adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal

 - Apr 10, 2018
References: virtualdeerupt &
To give its fans a sneak peek at the all-new adidas Deerupt sneaker style, adidas created an augmented reality unboxing experience that unfolds on one's desktop or mobile browser without the need for a specialized download or app.

The augmented reality experience requires users to give access to their device's camera, which will make it possible for the footwear style to appear before their own eyes. Once the virtual box has been opened, users are able to view the product from all angles and if they desire, opt to purchase a pair of the sneakers via the adidas website.

While there are now a few product experiences being created based on the unboxing phenomenon, this standalone one sets itself apart as one that successfully works without relying on an app or platform.