With creativity and innovation in tech skyrocketing in recent years, it is important to humanize technology to make it more accessible and interactive for people. As a result, the global leader in the lift and escalator industry KONE teamed up with Finish agency hasan & partners to develop the world's first-ever tweeting escalator, accompanied by an endless virtual reality experience that demonstrates how the moving staircase can continuously report on its performance.
The campaign, which attempts to humanize technology via social media and VR, reveals a London-based escalator's innermost thoughts. @JustAnEscalator tweets about its working day and condition. The campaign attempts to not only familiarize people with the tech aspects of the heavy-duty machine but also to bridge an understanding between the two, using real-time data and insights.
Why This Trend Is Growing
- Humanizing Technology
- The trend of humanizing technology by incorporating social media and virtual reality experiences to make it more accessible and interactive for people.
- Internet of Things (iot) in Infrastructure
- The trend of integrating IoT capabilities into infrastructure, such as escalators, to enable real-time reporting and data insights.
- Interactive Advertising Campaigns
- The trend of creating interactive advertising campaigns that engage consumers through social media platforms like Twitter and provide a unique user experience.
Industries Being Reshaped
- Lift and Escalator Industry
- Disruptive innovation opportunity: Develop more technologically advanced and interactive escalators with features like real-time reporting and social media integration.
- Marketing and Advertising Industry
- Disruptive innovation opportunity: Create interactive advertising campaigns that leverage social media platforms and incorporate virtual reality experiences to engage consumers.
- Internet of Things (iot) Industry
- Disruptive innovation opportunity: Expand the integration of IoT capabilities into infrastructure, such as escalators, to improve performance monitoring and maintenance processes.
