With creativity and innovation in tech skyrocketing in recent years, it is important to humanize technology to make it more accessible and interactive for people. As a result, the global leader in the lift and escalator industry KONE teamed up with Finish agency hasan & partners to develop the world's first-ever tweeting escalator, accompanied by an endless virtual reality experience that demonstrates how the moving staircase can continuously report on its performance.
The campaign, which attempts to humanize technology via social media and VR, reveals a London-based escalator's innermost thoughts. @JustAnEscalator tweets about its working day and condition. The campaign attempts to not only familiarize people with the tech aspects of the heavy-duty machine but also to bridge an understanding between the two, using real-time data and insights.