Inspired by the immense success of last year's 'Fenty's Playground' that was introduced in Madrid, Wildbytes, Rihanna and Sephora teamed up for an all-new immersive experience to kick off the launch of Fenty Beauty's 'Summer Body' collection.
To introduce consumers to the newest summer beauty essentials from the brand, a new activation was created for the Millennial consumer. Interactive experiential agency Wildbytes invited fans, influencers and celebrities to generate tons of social content for the launch of the range based on three Fenty Beauty products.
At the 'Summer Body Pool,' fans got to dive into a ball pit of pom-poms and have confetti rain down on them. 'Stunna Confessions' gave fans the chance to stand before a life-sized bottle of lip paint and make a confession to be recorded, broadcasted and projected at the event. The final station, 'Wild Postings,' invited fans to explore the beauty brand's diverse shade range through an animated poster format.