Virgin Trains is setting itself apart as a leader in the travel industry with a new way for passengers to secure train tickets through voice-based transactions and Alexa-enabled Amazon devices.
Last year, the Virgin Trains skill for Amazon Alexa was launched, allowing consumers to ask various questions about the train service. Now, travelers are able to leverage Alexa and Amazon Pay to search, select and purchase train tickets entirely with their voice. This first-of-a-kind new service aims to be a simple, hands-free solution for the busy consumer.
As an added incentive for some of the first passengers to book their train ticket via Amazon Alexa, Virgin Trains is offering free upgrades for a limited time throughout the spring and summer.