To promote the third season of its sci-fi TV series Humans, Channel 4 launched 'The Human Test' as a way of determining if one is a Synth or a Human.
The creative campaign makes use of Google Assistant or Amazon Alexa and has users answer a series of questions such as: "If a robot can feel, should it be granted human rights?" or "Think of the most memorable dream you’ve ever had. Describe how it felt in one word." After completing the voice-based test, users will then be given a profile that describes the "true essence of their identity."
For more information on their results, Humans fans are directed to a fictional website for a National Synth Detection Unit government department, which also contains the Season 3 trailer for Humans.
What Makes This Trend Stand Out
- Voice-activated TV Campaigns
- TV networks are using voice-activated campaigns to engage audiences and promote TV series.
- Interactive Advertising
- Interactive advertising campaigns that allow audience participation are on the rise in the industry.
- Artificial Intelligence Integration
- The integration of AI with advertising campaigns presents an innovative opportunity for businesses to engage their audience.
Sectors Adopting This
- TV Broadcasting
- TV networks can embrace voice-activated campaigns to promote their content and increase audiences.
- Marketing and Advertising
- Marketing and advertising agencies can take advantage of interactive campaigns to promote their clients' content.
- Artificial Intelligence
- Artificial intelligence companies can work with TV networks and advertising agencies to develop more engaging and interactive campaigns.
