Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Kanesa David — September 26, 2023 — Marketing
References: wundermanthompson & mediapost
Wunderman Thompson has introduced a novel artificial intelligence testing tool called 'Reveal.' 'Reveal' is dedicated to gauging audience attention and emotional reactions to brand content in real-world environments, allowing businesses to perfectly understand what parts of their advertisements aren't as engaging. The technology embedded in 'Reveal' has the capacity to identify seven distinct emotions: anger, disgust, fear, happiness, neutrality, sadness, and surprise. This will assist businesses in tracking moments of attention, immersion, and emotional connections, in order to help craft future advertisements and promote brand loyalty.
'Reveal' is powered by artificial intelligence and is "consent-based," which means that no personal data is stored after the analysis. Interested parties can access the tool through PC and mobile devices.
Image Credit: Rawpixel.com
'Reveal' is powered by artificial intelligence and is "consent-based," which means that no personal data is stored after the analysis. Interested parties can access the tool through PC and mobile devices.
Image Credit: Rawpixel.com
Trend Themes
1. Artificial Intelligence Testing - Wunderman Thompson's 'Reveal' uses AI to gauge audience attention and emotional reactions to brand content, enabling businesses to identify engaging and disengaging parts of their advertisements.
2. Real-world Audience Analysis - 'Reveal' allows businesses to track moments of attention, immersion, and emotional connections in real-world environments, providing insights to craft future advertisements and enhance brand loyalty.
3. Consent-based Data Analysis - By being consent-based, 'Reveal' ensures that no personal data is stored after the analysis, offering businesses a privacy-friendly approach to understand audience responses and preferences.
Industry Implications
1. Advertising - 'Reveal' disrupts the advertising industry by providing AI-powered insights to optimize brand content and identify moments that engage or disengage the audience.
2. Market Research - The use of 'Reveal' revolutionizes market research by analyzing real-world audience responses to guide future ad campaigns and foster brand loyalty.
3. Data Analytics - 'Reveal' opens up disruptive innovation opportunities in the data analytics field by offering a privacy-focused solution for understanding emotional reactions and engagement levels of brand content.
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