In response to the growing number of digital travel platforms, Internova Travel Group is asking consumers to 'Book Human' in its latest campaign, of the same name. The ad, which includes a commerical that features a futurist robot as a travel agent, points out the dangers of relying on technology when there are times when dealing with an actual person is more beneficial.
In light of the COVID-19 pandemic, many realized the frustrations of trying to rectify travel disruptions. “Individuals and families left stranded with no refunds and limited support gave way to a climate of extreme frustration,” said Internova CEO J.D. O’Hara. “Many realized that getting travel wrong—personal or business—can have very real, very strenuous consequences.”
Image Credit: Internova
What Makes This Trend Stand Out
- Book Human Campaign
- Internova Travel Group's 'Book Human' campaign encourages consumers to rely on human travel agents instead of solely relying on technology.
- Personalized Travel Services
- The pandemic has highlighted the need for personalized travel services that can cater to individual needs and offer support in case of disruptions.
- Innovative Travel Technology
- Travel platforms need to develop and integrate innovative technology that complements human interaction to provide a seamless travel experience.
Sectors Adopting This
- Travel and Tourism
- The travel industry needs to focus on offering personalized services and integrating innovative technology to cater to the changing needs of consumers.
- Advertising and Marketing
- There is a need for advertising and marketing campaigns that highlight the importance of human interaction in travel experiences and show the advantages of using travel agents.
- Artificial Intelligence and Robotics
- The use of artificial intelligence and robotics in travel may have its benefits, but the industry needs to find the right balance between technology and human interaction.
