To promote the launch of its newest apparel collection, Hollister created a set of 12 Bitmoji outfits that can be used on Snapchat.
Users are able to create a customized Bitmoji avatar that can be used on Snapchat to express different emotions or greetings. With this new launch, app users will be able to dress their lookalike Bitmoji in items from Hollister's newest collection, including logo t-shirts and camouflage hoodies.
Hollister has previously leveraged Snapchat as a social platform to engage with its young demographic with retro video games and geotagged filters. As self-expression is a top priority for Gen Z, fashion plays a large part in the way they share themselves creatively with the world.
Key Themes Behind This Trend
- Branded Avatar Outfits
- More companies can offer branded avatar outfits to increase brand awareness and drive engagement on social media platforms.
- Interactive Social Media Campaigns
- Businesses can engage with their target audience on social media platforms by launching interactive campaigns that allow users to customize their avatars.
- Generation Z Fashion Marketing
- Marketing campaigns geared towards the fashion sense of Generation Z can drive sales and create loyalty among this demographic.
Where This Applies
- Fashion
- Fashion companies can create branded avatar outfits and leverage social media platforms to promote their latest collections.
- Marketing
- Marketers can use interactive social media campaigns to engage with their target audience and increase brand awareness.
- Gaming
- Gaming companies can incorporate branded avatar outfits into their gaming experiences to boost engagement and keep players interested.
