To promote the launch of its newest apparel collection, Hollister created a set of 12 Bitmoji outfits that can be used on Snapchat.
Users are able to create a customized Bitmoji avatar that can be used on Snapchat to express different emotions or greetings. With this new launch, app users will be able to dress their lookalike Bitmoji in items from Hollister's newest collection, including logo t-shirts and camouflage hoodies.
Hollister has previously leveraged Snapchat as a social platform to engage with its young demographic with retro video games and geotagged filters. As self-expression is a top priority for Gen Z, fashion plays a large part in the way they share themselves creatively with the world.
Branded Avatar Outfits
More Stats +/-
Sponsored Coffee-Stealing Avatars
Social Media Location-Sharing Tools
Personalized AR Cartoons
Customizable Pet Emojis
Augmented Reality Social Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.