To promote the launch of its newest apparel collection, Hollister created a set of 12 Bitmoji outfits that can be used on Snapchat.
Users are able to create a customized Bitmoji avatar that can be used on Snapchat to express different emotions or greetings. With this new launch, app users will be able to dress their lookalike Bitmoji in items from Hollister's newest collection, including logo t-shirts and camouflage hoodies.
Hollister has previously leveraged Snapchat as a social platform to engage with its young demographic with retro video games and geotagged filters. As self-expression is a top priority for Gen Z, fashion plays a large part in the way they share themselves creatively with the world.