Crocs and Bitmoji Champion Self-Expression with Virtual Clogs & Charms
Laura McQuarrie — October 4, 2021 — Marketing
References: crocs & prnewswire
Croctober, a fan-inspired month of celebration, is kicking off with all-new digital and in-store activations, including the first-ever partnership between Crocs and Bitmoji. Bitmoji users can now outfit their avatars in a digital collection of Crocs and show off their unique sense of style with Jibbitz charms.
Crocs fans will instantly recognize the Classic Clog style and 11 colorways like beach dye and camo. The Bitmoji characters speak to Snapchat's audience of Gen Z users who are passionate about expressing their sense of style in the real world and the virtual one.
The month of Croctober will close out with even more surprises for fans on Croc Day, which promises an exclusive drop and a first-of-its-kind global product reveal.
Crocs fans will instantly recognize the Classic Clog style and 11 colorways like beach dye and camo. The Bitmoji characters speak to Snapchat's audience of Gen Z users who are passionate about expressing their sense of style in the real world and the virtual one.
The month of Croctober will close out with even more surprises for fans on Croc Day, which promises an exclusive drop and a first-of-its-kind global product reveal.
Trend Themes
1. Virtual Fashion - Increasing integration of virtual fashion into real-world fashion presents disruptive innovation opportunities in digital advertising, e-commerce and entertainment industries.
2. Avatar-based Personalization - Growing user demand for avatar-based personalization provides disruptive innovation opportunities in gaming, social media and mobile app industries.
3. In-store Activations - Promotion of in-store activations present disruptive innovation opportunities in retail, marketing and customer service industries.
Industry Implications
1. Digital Advertising - Virtual fashion offers new marketing avenues for advertisers to reach customers, create new brand loyalty, and influence fashion trends.
2. Gaming - Avatar-based personalization and virtual fashion options add new elements of user engagement, creative expression, and monetization opportunities in gaming industry.
3. Retail - In-store activations offer new ways for businesses to promote products, enhance brand experience, increase foot traffic, and drive sales.
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