The Museum of America is a temporary experimental museum that satisfied multiple functions. For one, it was a music launch party that promoted Jared Leto's band 30 Seconds to Mars and their upcoming album titled 'America.' The pop-up event served as a wake-up call for Americans, as well. The two-day experimental museum is riddled with references that poke at the culture of the United States, drawing attention to political, social and economic issues.
As the members of 30 Seconds to Mars are being proactive as citizens of the US, the pop-up event implores "Americans to look up from their phones, take notice and get involved." Individuals can snag a taste of this politically forward initative via a video that is shot by HELO's film and creative director Geordie Stephens.