Keynote Speaker

Max Doblin

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May 2018
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Country-Inspired Jersey Packaging
Country-Inspired Jersey Packaging
Nike's World Cup Packaging Incorporates Global Influences
For the 2018 World Cup, Nike released brand-new Federation kits that each team wore on the game’s global stage in Russia. Celebrating the themes of tradition and the future that each jersey... MORE
Official Basketball Holidays
Official Basketball Holidays
Go Hoop Day aims to be basketball's first global holiday
Go Hoop Day aims to be basketball’s first global holiday. On June 23rd, people all around the world celebrated their love for the game. Jordan Brand and Spalding both served as Go Hoop Day&#... MORE