Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Staten Island Pizza Rats will Play Five Games This Season

 - Jun 19, 2018
References: pizzaratsbaseball & fastcodesign
In 2016, the Staten Island Yankees, the New York Yankees' A-ball affiliate, ran a competition to rename the team for five games to drum up some interest in its minor league play, but the winning entry, the Staten Island Pizza Rats, shows the power of a good meme. The new team name, which is being put into effect for five games throughout July and August, has created a huge buzz around the team, with Pizza Rats merchandise dramatically outselling the traditional Staten Island Yankees apparel.

To refresh those who might forget, the Staten Island Pizza Rats are inspired by a viral video from 2016 in which a rat in the NYC subway was filmed dragging a full slice of pizza down a flight of stairs, metaphorically representing how we all feel all the time. The team's embrace of the meme includes its name as well as some excellent branding provided by sports logo design team Brandiose.