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Top 100 Fashion Trends in July

From Vampire-Inspired Editorials to Luxe 3D-Printed Shoes

— July 29, 2018 — Fashion
The July 2018 fashion trends incorporate a wide range of apparel, footwear, and accessories for consumers of all ages, with plenty of summer-ready styles helping consumers to look their best throughout the season.

One notable inclusion is the inclusive underwear collection from FranciePants, which offers 100% cotton underwear for women of all shapes that's highly comfortable and breathable, while still maintaining a great style. In addition to offering inclusive sizes, FranciePants produces its products in America with local workers, helping to generate more employment.

Another inclusion is the Xander Zhou runway show, which presented a futuristic theme that surrounded the idea of male pregnancy. The presented pieces were shown in a deconstructed manner, with models wearing faux pregnant bellies as a robotic voice spoke in the background.
7
Score
Popularity
Activity
Freshness
100
Airy Knit-Constructed Sneakers
Airy Knit-Constructed Sneakers
Nike's New Air Max 270 Flyknit Sneakers Get a Multi-Tonal Makeover
<
99
Symbol-Based Haircare Systems
Symbol-Based Haircare Systems
Vernon François' Easy-to-Read Packaging Caters to Unique Hair Types
<
98
Frayed Canvas Casual Sneakers
Frayed Canvas Casual Sneakers
emaygee Filmworks and Converse Unveil an Exclusive Collaboration
<
97
Contrasting Luminescent Watches
Contrasting Luminescent Watches
The Urwerk Kryptonite Watch is Stunningly Futuristic
<
96
Astrophysics-Approved Timepieces
Astrophysics-Approved Timepieces
The Planisphere Watch Identifies Constellations in the Night Sky
<
95
Luxe Tonal Leather Sneakers
Luxe Tonal Leather Sneakers
Maison Margiela Unveils the Latest Colorways of Its Replica Sneakers
<
94
Traditional Vietnamese Jackets
Traditional Vietnamese Jackets
maharishi Uses Traditional Techniques in The Latest Loom Capsule
<
93
Classic Militaristic Garments
Classic Militaristic Garments
Blauer USA Introduces Its Latest Nylolite Collection
<
92
Luxe Sleek Youth Sneakers
Luxe Sleek Youth Sneakers
Balenciaga's New Blue Speed Trainers for Kids are Fun and Contemporary
<
91
Shiny Logo-Covered Sneakers
Shiny Logo-Covered Sneakers
These New Nike Air Max 90s Come in Two Bold Colorways
<
90
Celebratory Striped Sneakers
Celebratory Striped Sneakers
New Balance Celebrates 30 years of the 576 Sneaker with Paul Smith
<
89
Iconic Dive Watches
Iconic Dive Watches
Oris Holstein's New Sixty-Five Dive Watch Resembles a Classic Vintage Piece
<
88
Comfort-Focused Streetwear Essentials
Comfort-Focused Streetwear Essentials
Caliroots' Line Consists of Tees, Sweaters, Hoodies & Shorts
<
87
Vibrant Nylon Bag Collections
Vibrant Nylon Bag Collections
Prada's FW18 Collection is Filled with Vibrant Nylon Offerings
<
86
Publication-Celebrating Streetwear Lines
Publication-Celebrating Streetwear Lines
Only NY Pays a Stylish Homage to New York Magazine's 50th
<
85
Minimalist Key-Carrying Wallets
Minimalist Key-Carrying Wallets
The 'STSH Wallet' Stores Essentials in a Compact Manner
<
84
Sporty Retro-Inspired Swimwear
Sporty Retro-Inspired Swimwear
FILA's Retro-Inspired Swimwear is Sporty and Elegant
<
83
Sustainable Non-Toxic Skincare
Sustainable Non-Toxic Skincare
Circumference Makes Cleanly Packaged and Formulated Products
<
82
Heavy-Duty Combat Boots
Heavy-Duty Combat Boots
Triple Aught Design's New MP Service Boots Were Made to Last a Lifetime
<
81
Playful Animated Apparel
Playful Animated Apparel
Studio Vinyls and Jean Jullien Collaborate on an Artistic Capsule
<
80
Waterproof Leather Boots
Waterproof Leather Boots
Danner and Portland Timbers Dropped a New Iteration of the 600 Boots
<
79
Mismatched Casual Shoes
Mismatched Casual Shoes
Vans Vault and Engineer Garments Recreate The Classic Slip-On LX Sneakers
<
78
Vibrant Youth Shades
Vibrant Youth Shades
JUNiA's First Eyewear Collection for Kids Offers Eco-Friendly UV-Protection
<
77
Summer-Ready Layered Collections
Summer-Ready Layered Collections
sacai Redefines the Meaning of Season-Specific Ready-to-Wear
<
76
Celebratory Pastel Sneakers
Celebratory Pastel Sneakers
adidas Introduces the I-5923 PRIDE Shoes for Pride Month
<
75
Vibrant Ultra-Fuzzy Sandals
Vibrant Ultra-Fuzzy Sandals
The UGG Fluff Yeah Sandals Arrive in Four Bright Colorways
<
74
Preliminary Proposal Rings
Preliminary Proposal Rings
Helzberg Diamonds' 'Will You?' Ring is for Picking a Perfect Ring Later
<
73
Millennial Pink Baby Bags
Millennial Pink Baby Bags
The Pond Los Angeles 'Modern Bag' is for Mothers, Travelers and More
<
72
Anime Father's Day T-Shirts
Anime Father's Day T-Shirts
Uniqlo and Weekly Shonen Jump Dropped Holiday-Themed Graphic Tees
<
71
Sophisticated Youth Streetwear
Sophisticated Youth Streetwear
Unauthorized's New Line Offers Sporty and Classic Clothing Pieces
<
70
Rugged Utilitarian Watches
Rugged Utilitarian Watches
Zinvo Watches Offer High-End Craftsmanship for an Affordable Price
<
69
Mind-Bending Shoe Stores
Mind-Bending Shoe Stores
The Vog Vault in Toronto's Fluevog Store is a Unique Optical Illusion
<
68
Loud Mixed Fashion Runways
Loud Mixed Fashion Runways
MSGM Channels a Number of Inspirations for the Spring/Summer 2019 Line
<
67
Country-Inspired Summer Menswear
Country-Inspired Summer Menswear
The AMI Spring/Summer 2019 Range Recalls Stephen King's Film
<
66
Game-Inspired Luxe Sneakers
Game-Inspired Luxe Sneakers
The Gucci Rhyton Sneakers Receive a Makeover Influenced by SEGA
<
65
Convenience Store-Inspired Apparel
Convenience Store-Inspired Apparel
Lazy Oaf and Sailey Drop a Playful Collection for Summer 2018
<
64
Energy Boosting Face Masks
Energy Boosting Face Masks
The 'Awakening Mask' Refreshes Your Energy to Blast Past Fatigue
<
63
Cat-Themed Fashion Magazines
Cat-Themed Fashion Magazines
PUSS PUSS Magazine Features the Best of Fashion and Cats
<
62
90s Vampire Film-Inspired Eyewear
90s Vampire Film-Inspired Eyewear
Etnia Barcelona's #BeAnartist Vampire Series Recalls Classics
<
61
Cushioned Lightweight Sneakers
Cushioned Lightweight Sneakers
'On' Introduced Performance-Driven Cloud X Sneakers
<
60
Eco-Friendly Swimwear Collections
Eco-Friendly Swimwear Collections
Ambra Maddalena's Designs are Made Sustainable with ECONYL
<
59
Glowing Costume Jewelry Pieces
Glowing Costume Jewelry Pieces
The Countess Lit LED Necklace Illuminates Your Outfit After Dark
<
58
Humanity-Exploring Spring Apparel
Humanity-Exploring Spring Apparel
A-COLD-WALL*’ Launched the Human. Form. Structure Line for SS19
<
57
Men's Lifestyle Boxes
Men's Lifestyle Boxes
Bespoke Post's Subscription Offers High-Quality Products for Everyday Life
<
56
Artist-Collaborative Graphic Tees
Artist-Collaborative Graphic Tees
Uniqlo and Barry McGee Drop a Collection of Illustrated Pieces
<
55
Design-Forward Tattoo-Style Apparel
Design-Forward Tattoo-Style Apparel
The Sorry Mom Tattoo Studio Boasts a Minimalist Tee Colelction
<
54
Luxurious Dorky Accessories
Luxurious Dorky Accessories
Fendi Gives the Headband Umbrella a Logo-Centric Fashion-Forward Twist
<
53
Lightweight Artwork-Covered Bags
Lightweight Artwork-Covered Bags
The Stiglo Bags are Crafted from Tyvek and Accented with Leather
<
52
Artist-Honoring Limited Sneaker Releases
Artist-Honoring Limited Sneaker Releases
Adidas & BEYOND THE STREETS Pay Tribute to Shepard Fairey
<
51
Rainy Festival Outerwear Collections
Rainy Festival Outerwear Collections
RAINS' Spring/Summer 2018 Line is Lightweight & Versatile
<
50
Romantic Goth Fashion Runways
Romantic Goth Fashion Runways
Ann Demeulemeester's SS19 Boasts Overly Emotive and Veiled Styles
<
49
Minimalist Deconstructed Casual Wear
Minimalist Deconstructed Casual Wear
Damir Doma's Spring/Summer 2019 Builds on the Urban Aesthetic
<
48
Elevated Casual Two-Piece Suits
Elevated Casual Two-Piece Suits
clothsurgeon Experiments with Aesthetic & Texture with Its Line
<
47
Washable Natural Latex Bags
Washable Natural Latex Bags
Molly Younger's First Commercial Collection is Raw and Inspiring
<
46
Invisible Display Smartwatches
Invisible Display Smartwatches
The 'mim X' Smartwatch is Integrated with TLD Technology
<
45
Blanket-Integrated Beach Bags
Blanket-Integrated Beach Bags
The 'Ibora' Beach Bag Unfolds to Offer a Place to Sit on the Sand
<
44
Whimsically Dreamy Fashion Runways
Whimsically Dreamy Fashion Runways
Thom Browne's SS 2019 Capsule Debuted with Color & Imagination
<
43
Paint-Splattered Fashion Runways
Paint-Splattered Fashion Runways
Alexander McQueen's Spring/Summer 2019 Capsule is Artist-Inspired
<
42
Refined High-Performance Apparel
Refined High-Performance Apparel
The Arc'teryx Veilance Collection Boasts a Subdued Color Palette
<
41
Elegantly Embellished Menswear Runways
Elegantly Embellished Menswear Runways
Issey Miyake's Spring/Summer 2019 Features Playful Prints
<
40
Co-Branded Cause Apparel
Co-Branded Cause Apparel
Alexander Wang x Trojan Celebrates Pride Month Fashion & Health
<
39
70s-Inspired Stainless Steel Watches
70s-Inspired Stainless Steel Watches
TAG Heuer & HODINKEE Drop a Limited Autavia Calibre Heuer 02
<
38
Casual Ready-to-Wear Collections
Casual Ready-to-Wear Collections
Heron Preston's SS 2019 Capsule Has Strong Ties to Sci-Fi
<
37
Multi-Material Fashion Art
Multi-Material Fashion Art
Stephen Wilson Draws in High-Fashion Influences Throughout His Work
<
36
Las Vegas-Inspired Fashionable Collections
Las Vegas-Inspired Fashionable Collections
Liam Hodges Creates a Colorful and Busy Line for SS19
<
35
Sustainable Luxury Skincare
Sustainable Luxury Skincare
Curata Combines Luxury Body Care with Potent Non-Toxic Ingredients
<
34
Surrealist Fashion Editorials
Surrealist Fashion Editorials
Maison Kitsuné & TOILETPAPER Collaborate on a Genderless Collection
<
33
Celebratory Store Openings
Celebratory Store Openings
Yorkdale's Lacoste Concept Store is the First of its Kind in Canada
<
32
Rugged Weatherproof Briefcases
Rugged Weatherproof Briefcases
The BRFCS by RMU Was Made to Be the Ultimate Adventure Pack
<
31
Shopping-Style Chic Leather Bags
Shopping-Style Chic Leather Bags
Giulia & Camilla Venturini's Design is Based on Shopping Bags
<
30
Package-Free Cosmetic Shops
Package-Free Cosmetic Shops
Lush Cosmetics Unveiled Its First "Naked Shop" in Milan, Italy
<
29
Cartoon-Referencing Fashion Runways
Cartoon-Referencing Fashion Runways
OFF-WHITE's Spring/Summer 2019 Line Boasts The Simpsons Tees
<
28
Minimalist Leather Card Sleeves
Minimalist Leather Card Sleeves
Baron Fig Expanded Its Business to Luxury-Inspired Leather Goods
<
27
Chic D2C Swimwear Brands
Chic D2C Swimwear Brands
Andie is a Swimwear Brand Made by Women for Women
<
26
Elegant Hybrid Smartwatches
Elegant Hybrid Smartwatches
The Muse Hybrid Smartwatch is Both Analog and Digital
<
25
Unique Unisex Beaded Bracelets
Unique Unisex Beaded Bracelets
Kanio Accessories Offer Stylish Handmade Jewelry with Unique Beads
<
24
California-Inspired Streetwear Collections
California-Inspired Streetwear Collections
Valley High Offers Nostalgia and Bold Graphic Clothing
<
23
Space-Themed Futuristic Fashions
Space-Themed Futuristic Fashions
The New Fiorucci Spring/Summer 2019 Collection Goes Intergalactic
<
22
Graphic Clothing Pop-Up Shops
Graphic Clothing Pop-Up Shops
PUMA Basketball & Chinatown's Tee Offerings are Fierce and Limited
<
21
Wearable Skincare Gadgets
Wearable Skincare Gadgets
The GloPulse Deep + Quick Ion Enhancer Pushes Ingredients Into the Skin
<
20
Luxe 3D-Printed Shoes
Luxe 3D-Printed Shoes
The Mycelium Shoe is Custom-Fitted and Features a Unique Design
<
19
Illustrated Fashion Collaborations
Illustrated Fashion Collaborations
RVCA Employs the Talents of MUTI for a Summery Fashion Line
<
18
Cinematographic Style Tribe Collections
Cinematographic Style Tribe Collections
UNDERCOVER Creates Eight Stylish Gangs for Its SS19 Line
<
17
Connected Beauty Packaging
Connected Beauty Packaging
YUNI Beauty is Adopting Smart Packaging Technology from Thinfilm
<
16
Body Positive Underwear Collections
Body Positive Underwear Collections
FranciePants Aims to Empower Women With Its Collections
<
15
Award-Winning Beauty Pop-Ups
Award-Winning Beauty Pop-Ups
This Experiential Vogue Pop-Up Showcases the Beauty Award Winners
<
14
Compostable Zero-Waste Lingerie
Compostable Zero-Waste Lingerie
'The Very Good Bra' Creates Underwear without Toxins
<
13
Refrigerated Beauty Boxes
Refrigerated Beauty Boxes
Beautigloo Preserves Beauty Products with Smart Storage for Cosmetics
<
12
Minimalist Sustainable Fashion Businesses
Minimalist Sustainable Fashion Businesses
Unrecorded Focuses on the Clean, Simple and Sustainable
<
11
Unorthodox Art-Motif Apparel
Unorthodox Art-Motif Apparel
EMPTY R _ _ M and SKOLOCT Drop an Exclusive Line of Streetwear
<
10
Cartoon-Inspired Skateboarding Collections
Cartoon-Inspired Skateboarding Collections
Primitve Skateboarding Made a Rick and Morty Capsule
<
9
Skate-Inspired Technical Apparel
Skate-Inspired Technical Apparel
Palm Angels Joined Under Armour for the Recovery Collection
<
8
Seasonless Unisex Fashion Collections
Seasonless Unisex Fashion Collections
PHLEMUNS' New Capsule is Inspired by the 90s and 2000s
<
7
Abnormal Fashion Show Runways
Abnormal Fashion Show Runways
Xander Zhou Explored Male Preganancy in His Ultra-Futuristic Show
<
6
Affordable Lightweight Adventure Packs
Affordable Lightweight Adventure Packs
Boundary's Errant Pack is Light, Modular, and Sustainable
<
5
Strongly Chromatic Fashion Collections
Strongly Chromatic Fashion Collections
Virgil Abloh's Louis Vuitton Debut Boasts Prismatic Colors
<
4
Sci-Fi-Inspired Technical Menswear
Sci-Fi-Inspired Technical Menswear
Marcelo Burlon and Steven Spielberg Worked Together for SS19
<
3
Headphone-Holding Smartwatch Straps
Headphone-Holding Smartwatch Straps
The elago AirPods Wrist Fit Bands Complements the Apple Watch
<
2
Ultra-Provocative Fashion Runways
Ultra-Provocative Fashion Runways
Maison Margiela's Spring/Summer 2019 Line is Amazingly Daring
<
1
Rave-Inspired Luxe Menswear
Rave-Inspired Luxe Menswear
The Versace Spring/Summer 2019 Menswear Collection is Eclectic
<