The July 2018 fashion trends incorporate a wide range of apparel, footwear, and accessories for consumers of all ages, with plenty of summer-ready styles helping consumers to look their best throughout the season.
One notable inclusion is the inclusive underwear collection from FranciePants, which offers 100% cotton underwear for women of all shapes that's highly comfortable and breathable, while still maintaining a great style. In addition to offering inclusive sizes, FranciePants produces its products in America with local workers, helping to generate more employment.
Another inclusion is the Xander Zhou runway show, which presented a futuristic theme that surrounded the idea of male pregnancy. The presented pieces were shown in a deconstructed manner, with models wearing faux pregnant bellies as a robotic voice spoke in the background.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
