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Fendi Gives the Headband Umbrella a Logo-Centric Fashion-Forward Twist

 - Jun 22, 2018
References: luisaviaroma & designtaxi
Italian luxury brand Fendi revolutionizes the headband umbrella by giving its dorky appearance a strong fashionable makeover. The hands-free and convenient rain-protecting accessory boasts a polyamide body that is accentuated by the ultra-recognizable Fendi monogram print. The product is made in Italy.

The headband umbrella retails for $350 USD, proving that form succumbs to context. That is, traditionally polyamide brollies are truthfully not a largely socially accepted fashion accessory. However, the appropriation of the dorky headgear by an established Italian luxury house has the potential to elevate the headband umbrella to a quirky and progressive style embellishment.

Completed with a secure elastic band, the Fendi hands-free rain gear boasts the label's iconic brown colorway and a handy hook for discrete transportation for when the skies are clear.