The Spring/Summer 2019 collection by MSGM debuted at Pitti Uomo and it is a stylish curation of mixed fashion designs. Head creative Massimo Giorgetti drew on a number of inspirations for the development of the high-profile sportswear capsule. For one, the Spring/Summer 2019 presentation is riddled with references to varsity sports with its selection of chunky sneakers, vibrant windbreakers and comfort-inducing tracksuits.
Other recognizable references that the MSGM mixed fashion collection makes are to anime series like 'Attacker You!' as well as to the body of work by American photographer Roger Minick, who "is known for capturing portraits of people on vacation."
Mixed fashion is usually a risky approach to a fashion runway, but the motifs and ideas Massimo Giorgetti communicated during his presentation were fully cooperative.
Photo Credits: Yannis Vlamos / Indigital.tv
What's Driving This Trend
- Mixed Fashion Designs
- Explore the disruptive innovation opportunities in combining different fashion styles and aesthetics in a single collection.
- References to Varsity Sports
- Discover how incorporating elements from varsity sports into fashion collections can create unique and trendsetting designs.
- Inspirations From Anime and Photography
- Unleash the potential of drawing inspiration from popular culture and art forms like anime and photography to create captivating fashion collections.
Who This Affects Most
- Fashion
- Identify disruptive innovation opportunities in the fashion industry by embracing mixed fashion designs and incorporating references from various sources.
- Sportswear
- Explore how the incorporation of varsity sports elements can revolutionize the sportswear industry with fresh and distinctive designs.
- Photography
- Discover innovative possibilities in the photography industry by inspiring fashion collections through the works of renowned photographers.
