Samuel Ross' A-COLD-WALL*’ is preparing for Spring/Summer 2019 with its latest 'Human. Form. Structure' collection. The label showcased its new seasonal items at a runway show in East London -- guests were greeted with a unique set of items comprised of safety goggles, earplugs and a ventilation mask in a vacuum-sealed pack. This represents the label propelling itself towards a higher level of production. The Human. Form. Structure collection represents all three concepts in several ways throughout the London show.
Before any clothing was showcased, the opening look was a group of hooded silhouettes that were played up and moved together as one. This visual made appearances throughout the show, disappearing and re-appearing. Models were also encased within unique shapes that correlated to the brand's aesthetics.
What's Driving This Trend
- Exploratory Apparel
- Apparel brands can focus on innovative and futuristic designs that expand the exploration of humanity.
- Multifunctional Clothing
- Clothing designers can incorporate useful features that enhance the customer experience and provide practicality in everyday wear.
- Fashion Technology
- Fashion brands can incorporate new wearable technology such as ventilation masks and safety goggles, changing the norms of fashion design.
Who This Affects Most
- Fashion Apparel
- Fashion designers can harness innovative designs inspired by humanity exploration as an opportunity to introduce new product lines and styles.
- Safety Wearables
- Companies can implement new standards in safety protection equipment by incorporating fashion styles in their product offerings, merging fashion with safety.
- Multifunctional Clothing
- Designers can incorporate sustainability in their product offerings by producing multifunctional clothing items that reduce the need to purchase multiple items of clothing.
